Magazine Advert:

Above is the a magazine poster for Less Than Jake's tour in Spain. I was influenced by this poster as it was effective in portraying a ska-punk band in a urban location. I really like the vivid landscape image of the whole band, with the lead singer being central. Although I didn't produce a poster, I think it is effective in promoting the band. I think the image of the band could have been made larger but like how the band are portrayed casually sitting down, instead of a forced photo shoot.

This is a final idea for my magazine advert. I used close ups of the band members faces to promote and make them familiar to their audience, helping their sales and popularity. It was fundamental for me to have images of them on their packaging as their a new band with new talent which needs to been seen in the music industry n order for them to succeed. I need to adjust the font to the brand style font I have been using throughout my productions to make the productions relate to one another and to keep the brand style constant. I produced two versions, one with font in the style of a fish eye lens and the other in normal. I think the fish eye lens of the font adds to the skateboarder effect of the band. Fish eye lens are primarily renowned for skateboarding videos as they add to the effectiveness and creativity of the jumps and democratic sport. The reason I have utilised urban scenes in all 3 of my productions, is so they relate and altogether become one product with different areas of interest and purpose. This enables the audience to look in the magazine advert, watch the video then, buy the product.

This is my first draft and idea for my magazine advert. I endeavoured integrating urban scenes and youth into this production and wanted it to appeal to a male audience of 16-24. I wanted the product to be eye catching and stand out. I think I need to work on the resolution and boldness of the image, as it comes across too intricate and complicated. I used the same font as my vinyl, to carry out a brand style which will hopefully allow the audience to be familiar with ‘Smaller Than You’ and their appearance. The use of brick was to carry on the style used throughout my video and digital pack. I manipulated the image of an urban scene for the background, and added new eye catching layers for advertisement and promotion of the band. I made the table in Photoshop and put in smaller images and snap shots from the music video and band to, yet again, reference the music video, making these products relate to become one package. As this advert will be distributed in Outline I wanted it to appeal to a youthful audience, as well as the genre. I made it size a5 on Photoshop Elements and found this size quite hard to achieve an uncluttered effect, as the size was so small. This first draft I have rejected due to the spelling error, cluttered effect and audience feedback. I have asked Ska and ‘Smaller Than You’ fans on their opinion on this and they said it was desirable enough for an audience, especially them. The people I asked said the one aspect they liked was how the actual product they would be buying was visible and eye catching.