Digital Pack Ideas

I have started designing my digital-pack on Photoshop in the style of vinyl, which I have independently researched. I have to make four panels, a front cover, two inside and a back. I also am going to be downloading a specific font (from da.font.com) that will be in the style of the band I am promoting (‘Smaller Than You’) and the genre. I want my front cover to be bold and effective, but not too complicated. From the research of vinyl and Ska music I have found that the appearance of the packages/records/CD’s entail repeated bright images and the use of black and white together, or bright contrasting yellow's and greens like Studio Ska. I want my front panel to have a white background with bright writing and some skateboarding images repeated in some sort of format, but still want it to attract attention. For my back panel I want an extremely large picture of the band, or a single band (like the image of Dandy Livingstone on his single) member playing an instrument, promoting their style and image. The two inside panels I want to make extremely bold, one displaying gig events and song titles. For the last panel I am going to create a logo or some sort of motto or image that represents either Ska music, Smaller Than You or their music label. This will advertise the band and label even more and get the audience familiar with their style, making them stand out.

The information drawn from my conclusions of my questionnaire results-target audience are extremely significant for designing my digital-pack and advertisement, as it shows my target audiences consumer habits for music. As I want the best reception from my target audience on my digi pack I want it to be specific for them (the audience) for example I am making a vinyl digital pack format as from research I have found the Ska punk audience enjoy this style. I also want it to be available for download on Myspace and Itunes as this would make the distribution of my band and digital pack larger. However I don't want to pull audiences away from buying the single just on vinyl as I think this style is more important to the audience of Ska and myself as people are trying to bring this format of music back. I think if all my audiences downloaded the single from the internet it would be disappointing as I want to distribute the music in a sentimental authentic form for audiences to enjoy, but may loose sales and awareness if it isn't distributed on the internet as this is what modern society knows best (internet consumption).