Magazine Ideas- Outline

I am going to create on Photoshop Premiere Elements a magazine advert for the release of Smaller Than You's single Who Knew. I created an extra track for the Vinyl release called 'Skank Through Youth', as it connotes not only the bands youth but their genre.
The magazine I am going to present my advertisement in is Outline. Outline is an independent Norwich local magazine, and is renowned for music and Norwich's youth and student life. The A5 sized magazine is perfect to pick up and carry around, and is available for free at 300 outlets in Norwich, including HMV, Soho Hip and Kinki Boutique. These types of shops help to promote Norwich and give popularity to the contents inside. The magazine is packed full of student life, Cafés, venues, restaurants, shops, nightlife, reviews of films and most importantly in my case, music. The magazine is published monthly and has been running for 7 years informing Norwich's dwellers on the fine city. Outline also is useful for music audiences as it advertises Norwich's music scene which is extremely big. This guide is almost a music guide for people who don't hear about acts playing and helps the small venues for popularity.
For this magazine advertisement I have decided to release the album only in SoundClash to keep with their British and Norwich roots but also have made it available to download on their Myspace, as from my audience research I learnt audiences enjoy the proliferation of technology and the internet for their asses of music. SoundClash is perfect for their release asit is associated with Ska punk underground music and is an independent music store, reinforcing independent and new music to Norwich.
The music reviews and interviews are featured in the magazine are extremely big renowned acts, including: Biffy Clyro and White Lies. I went onto the site of Outline and found this weeks issue features Reel Big Fish which is a popular talented Ska band, reinforcing why I should advertise Smaller Than You here. This would give them a wider target audience as almost every student reads Outline and their fan base could even reach Cambridge as it also issues there. The issues can be read online and this magazine has worked with large succeeding companies such as ;Future radio, Universal Island records, Atlantic records and Norwich theatre royal. This wise spread of contacts means that my advert publishing here could reach a larger audience and world raise Smaller Than You's sales.
Outline has it's own website which raises its popularity, they also use social networking sites like Facebook and Twitter to advertise, market and share information on the magazine.