Daniel Tuffs- We chose Daniel as he is an extremely talented skateboarder and is the lead vocalist of ‘Smaller Than You’. This is significant as we wanted the band members to take part in the video to entertain the audience, reference their image and passion for music, and ,promote them in the video. Daniel is featured towards the middle section of the video, taking the drum sticks of Martha and finally ending in the resolution by giving them back to Jake (the rightful owner). Daniels image is significant to the video in order to connote youth. He is 18 years of age and looks fresh and young which is what we were looking for.
Martha Woodward- Martha isn‘t a band member and is a fundamental character who progresses the narrative further by participating in the relay of the drum sticks in our narrative. Martha steals the drum sticks at Anglia Square from the skaters Ross and Chris, she runs away with them leading to St Benedict’s where Daniel retrieves them back, giving them back to Jake. We chose Martha cause she is a stereotypical teen ‘indie-punk’ girl, through her youthful appearance and costume. We developed her appearance as quite masculine as females aren’t highly apparent in the genre of ska, this was effective as we were challenging the genre by doing this creating a post-modernist approach. Her attire was a checked t-shirt, which is distinctly male, with leggings and pumps. This ‘indie’ representation is drawn from contemporary culture and people who purchase items from ‘Topshop’ are seen as stereotypical individual ‘indie’ characters. This is significant as the way people dress and the music people listen to makes them who they are, part of their identity, which produces signs of a site of semiotic struggle when they aim to find themselves through this constructed certitude, especially within the media. This refers to someone trying to make meaning of themselves (semiotic= to make meaning), and also sight of subjectivity meaning that this character is subjected to these factors and messages. Although this means that the person has an opinion, they chose to be influenced by things and others around them who are similar which is where we build our identities, this refers back to the ‘indie’ character of Martha who fits into our society/culture by her appearance , as this is the stereotypical fashion at this point in time.
Chris Yemomans-We had heard of Chris through other skaters that said he was really talented, so we asked him to meet us on the day of the shoot. We purposely asked him to wear a beanie hat and baggy skater jeans to look like a 'typical skater', this is as culture portrays 'skaters' as wearing baggy Jeans, renowned sports brands for example- Nike, Etnies, DC’s and Animal clothing. This idea is drawn from the beginning stages of skateboarding in the late 1940‘s, this made a demand for suitable skating shoes, including DC‘s becoming very popular to skateboarders, where here we are reinforcing this. Chris, in the narrative, takes the drumsticks from me and ollie’s over walls on his skateboard (with other various tricks throughout the video), passing the sticks also to Owen and Ross. Ross leaves the sticks on the floor, which are taken by Martha, which develops the relay further. Animals clothing is aimed especially at people who are active in sports and have a ‘tom boyish’ nature to them, which we want to connote.
Ross Barber- Ross we chose for one of the skaters in the narrative as he looks like a youthful teenager, who would entertain youthful audience, and is someone the audience can identify with. Our audience is primarily Sk-punk which is male a dominated industry with a primarily male audience We wanted more male cast members for this male audience to identify with, but featured 2 females (Myself and Alice from the band) to develop a post-modernist approach to the genre. Ross's costume entailed him to wear a music orientated or sports orientated t-shirt, to connote the importance of music to the people in the video and the messages conveyed through the band. Ross also wore Nike sweatpants, which are a generic signifier of this democratic sport (skateboarding) as well as youth.
Jake Cummings- Jake is the main skater and motivation throughout our music video. He is extremely significant to our video as he starts and finishes the narrative, bringing closure to the video when he retrieves the sticks in time for his 'Smaller Than You' gig. We want Jake to wear a generic youthful ska-punk/skate-punk outfit which was a grey Venice beach surf t-shirt and baggy trousers with big DC trainers. Jake is the drummer of the band which is where our video was inspired by as we were able to from an enticing narrative with the band in central focus to promote them as much as possible. We got the idea of the video from him as he already featured in our thriller video for AS, and knew he would be able to carry out this image as it is tangible to him, as he skateboards, is 18 and interested in the genre (ska/punk). We knew he skateboarded so we based the music video around him and his young unsigned Ska-punk band. We have known the band for about 4 years so we have easy access to their music, Ep's and merchandise which was has been extremley useful tomy production and research.
Jasper Dumas- Jasper plays bass in the band, and also is a very good skateboarder which was significant for our video. He skates in his free time and is found anywhere when we needed him, and he is young looking and confident in our video. The audience wants to see this as they want an idea of the bands image and lifestyle and, Jake Jasper and Daniel develop this, and are all along promoting their bands name.
Isobel Winstanley- plays the part of someone standing by a lamppost reading a music magazine, Daniel Tuffs is then featured in the background in a deep focus shot and is seen skateboarding just after taking the drumsticks from Martha. We found this magazine at the Art House where ‘Smaller Than You' are featured on the inside cover. We thought this would be an interesting way to promote and advertise their name in an effective way using real media texts.
Hannah Ustel- The first scene I am featured in is the scene where my character steels the drumsticks from Jake, which leads to the scene of my character running, amplifying and connoting the fast speed of the music, genre and edit. This then leads to the car scene which again reinforces a chaotic fast paced lifestyle/world which progresses the narrative further, causing Chris (a skater) at Anglia Square to have the drumsticks at this point in the narrative.
Jimmy Blake- Jimmy is in short scene in our video. This scene has been recently filmed and planned as we felt we needed another location to the narrative to add variation and too also convey the fast paced music relating to the lyrics and edit, this consists of Jimmy driving my character towards the desolate Anglia Square. This also adds continuity to the video as it allows us to add this scene in the edit to link two scenes together, emphasising time has moved on, connoting fast movement, and a time of transition.
We are also promoting the band video as Jake, Jasper and Daniel Tuffs are all band members or Smaller Than You. Another idea we got from Smaller Than You was the upbeat music that went perfectly with the fast chase of the skateboarding.
Thursday, 17 September 2009
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Thre is evidence here Hannah of your enthusiasm and commitment. There are some typos so check spellings.
ReplyDeleteYou could add how the performers in your music video reflect the target audience demographic. I really like the shot of you Hannah in the leaves - I hope this is now incuded in the footage. Isbel also looks very stylish.
It may be important to comment why you have included girls in the music video and how this decision adds to the appeal of the music video.