Preperation for G325 Question A

Revision notes

Genre- Generic Conventions

Thriller
Brief was to create a short opening to a thriller with soundtrack and titles.

Characters:
The Femme Fatale- a dangerous, seductive and manipulative women who advocates female independence excluding traditional female roles.

Monica- is our deviant femme fatale and is the protagonist of the narrative, which challenges the generic conventions of thrillers as the protagonists are usually male dominated, for example, Michael in the ‘The Godfather Trilogy‘, Samuel L.Jackson and Brad Pitt in ‘Seven’ and Holly Martins in ‘The Third Man’. Monica was influenced by Jackie Brown as she is independent and free from men which is unusual in female roles in the genre, however she doesn’t she is inadequate to the genre being middle aged, middle class and black. We gave Monica this power and independence over men along with seductive attributes like Mia from ‘Pulp Fiction’, and Barbara from ‘Double Indemnity’, who were our main influences for Monica. Monica’s costume was the same as Mia‘s generic costume of red lipstick, black heels and black hair in ‘Pulp Fiction’ conveying her as seductive, her character strongly inspired our femme fatale to smoke and abuse drugs, which is a recurring motif in modern thrillers such as Scarface and Jackie Brown. Monica‘s image was distinctly feminine unlike some modern feme fataales like, Tarention‘s Bride in kill Bill. Tarentino was a great inspiration for the basis of our femme fatale and he takes a post-modernist approach and challenges the generic conventions of the genre.


Sam- is a significant character in our narrative who sparingly gets killed off, inspired by Tarentino’s looser characters, like Melanie from ‘Jackie Brown’. His character was developed in order to connote Monica’s manipulative power and control over people, especially men.

Location:
Building Site- this location was significant in order to convey the mise en scene’s danger and generic conventions of thrillers. This location is extremely unglamorous and contrasts with the sophisticated Monica. This desolate location connoted an un-secure and corrupt atmosphere similar to the vast marshes in 'Essex Boys',and developed entrapment as the site was full of cargo crates surrounding, forming a claustrophobic space, like the murder of Beaumont inside a car boot in a desolate car park. Claustrophobia is key in thrillers as it connotes a sense of fear to the audience, building up to the climax, for instance in ‘Kill Bill Vol 2’ when the Bride gets buried alive.

Soundtrack:
Richard Straus ‘Last Song’- This soundtrack steadily builds up the tension and climax of the narrative leading to an ambiguous denouement. This song influenced the title for our thriller, ‘Monica’s Last Song’, as it foreshadows Monica’s possible fate/doom, this is using the genre as usually the femme fatal or passive female character is killed of, which is an act of misogyny.

Inter-textual references:
Plug Hole Scene- We manipulated the scene from Alfred Hitchcock’s, Psycho, where Marion Crane (the passive and submissive female character) gets murdered in a bathroom, this adds to the development of claustrophobia, however voyeurism is developed when the camera zooms into the plug hole. We referenced this scene by having Monica wash her hands from the blood of a murder, whilst slowly zooming closely into the plug hole of the sink. This developed the tension felt during Psycho and linked both Monica and Marion together, reinforcing Monica’s doom further in the narrative. This scene also possibly reflects Lady Macbeth’s insanity, paranoia and obsession with washing her hands from the guilt of murder.

Lighting: we couldn’t achieve chiaroscuro or noir lighting so we shot in broad daylight like Essex boys.

Shots:
Canted- conveying a giddy and corrupt atmosphere like, ‘The third Man’
Low Angles- established the superior characters to the inferior, Monica was shot from a low angle, and Sam from a high.



Music Video
-Brief was to create a music video to promote an unsigned band- ‘Smaller Than You’.
-Was more of a challenge as we had to connote the characters/band-members emotions and personalities through actions, instead of dialogue.
-Needed to follow the Goodwin Theory of having a relationship between the lyrics and the visuals.
-I progressed extremely in significantly utilising genre and making the product professional.
Genre is Ska-punk, a hybrid of Ska.


Challenge the Genre-
We took a post modernist approach to the genre by featuring female skateboarders in our video, challenging the genre by altering gender power relations. As the band consisted of 6 members, one being female, we decided to promote her strongly to advocate females in the Ska industry. Ska bands are extremely male dominated, for example Spunge, Reel Big Fish, Mad Caddies and the 2 tone renowned group, The Special’s, which are all bands Smaller Than You are influenced by. The exceptions to these male dominated ska acts are No Doubt and The Raincoats, which both have female lead singers.

Skate-punk-Although the genre was Ska-punk we infused skateboarding into our narrative to deveopl a subgenre of Ska called skate-punk,which is popular amongst bands who enjoy both music and skateboarding. We were influenced by bands such as Blink 182 and Offspring who advocated the genre of skate-punk. This subgenre was created in America and is associated with American Ska, where skateboarding was growing in popularity and was a form of rebellion. This is extremely fundamental to our video as we wanted to predominantly target Ska-punk as well as Skate-punk.


Costume- As our narrative was performance based integrated with a skateboarding slapstick comedy story, the costume needed to be generic for both the genre and the democratic sport. All the cast members wore generic Vans and Etnies clothing, which are both associated with Ska-punk and skateboarding. Shoes were a significant part of the bands video as most of them were skateboarding in the second narrative, the camera was focused primarily on the stunts and tricks they did in this part of the narrative, so there brand style and genre had to be connoted through this part of their costume significantly. We needed the cast members and band to look young to appeal to their youthful audience demographic of 16-25, which was significantly carried out by the costume. The bands attire was influenced by Sum 41‘s ‘In too Deep‘, and Less Than Jakes ‘Does This Lion City Still Roar?’ Music videos. ‘Smaller Than You’ all wore Vans, Etnies, and band merchandise, for example Iron Maiden t-shirts, as worn by the guitarist of 'Sum 41'. ‘Smaller Than You’ are extremely interested in the genre and appealing to their target audience and to convey this generic appearance Jasper, the bassist of the band wore an Aquabats t-shirt who are a renowned Ska-punk band, and one of the skateboarders wore a 'Rolling Stones' t-shirt and has tattoo's, adding to the sense of youth rebellion.

Location-
Urban Landscapes- These were core to using and developing the genre as these scenes are associated with underground music, which are the roots of Ska-punk. Urban landscapes were fundamental in our music video as our narrative was primarily filmed in this location, reinforcing the nature of the music. These urban scenes such as Norwich’s run down and unglamorous Anglia Square, is significant as the location is associated with rebellion and skateboarding, but also establishes the Britishniess of the band. The filming of urban landscapes in our video references the music video of Less Than Jakes- ‘Does This Lion City Still Roar?’ and Nike SB’s promotional video- ‘Today Was A Good Day’. Both these videos were significant in targeting their audience (and genre) through costume and location, focusing on urban landscapes, like the negative portrayal of La in Nike’s skateboarding video.
SoundClash- This is a music store in Norwich which is renowned for selling underground, urban, ska, and reggae music, appealing to our band and audience immediately. We filmed outside and inside this music store as it connoted independent new music and excludes the mainstream music industry.

Props-
Skateboard- This prop was fundamental to the genre and band, as it is a favourite hobby of theirs. This is significant as it provides escapism for the audience to experience their lifestyle and how important music and skateboarding are to them.
Drumsticks-This prop represented the bands passion for music and was the main focus of the music video. These drum sticks were used to entice the audience, keeping them engaged and active, this is also apparent in ‘Less Than Jakes- Does This Lion City Still Roar?’ where this ska band’s device is a pair of sunglasses which is central to the narrative throughout. These sticks formed the comedic narrative and were used as an object to pass and create a relay with the band and skateboarders, throughout Norwich’s city.

Lighting- in order to use the genre significantly we kept the grading and lighting Ambient, shooting on bright days to add to the optimism of the genre, this is also apparent in many Ska bands music video’s, for example the video of ‘Sum 41- In too Deep’ is extremely bright and vibrant. This use of bright lighting connoted a bright atmosphere and related to the ast pace melodies of the genre.

Shots-
I was inspired by Nike SB’s promotional video. This video was fundamental towards my research as the costume utilised was extremely generic to skateboarding which is extremely similar to the costume of the genre. As the video was promoting Nike shoes, the shots were extremely focused on the skateboard and influenced the variation of shots in our video. This video inspired our filming of urban scenes and how to keep the shots varied, for example we were influenced to film underneath the skateboard to show the trick above, increasing the professionalism and effectiveness of out music video. This video also influenced ours as they were a good example of filming the different skateboarders (band members in our video), and the product (in our case the skateboard and drumsticks), with the urban landscape.

Media Theory In The Music Industry

Andrew Goodwin’s Theory

Andrew Goodwin created a theory which relates to my blog and studying of media. His theory consisted of 6 major elements in the production of a music video in the thriving industry:

1- Music videos demonstrate genre characteristics-
For example a stage performance in a metal video, or a skateboarding video for the music of Ska.

2- There is a relationship between the lyrics and the visuals-
For example the relationship could be a paradox, ironic, amplifying, contracdicting or even illustrative.

3- There is a relationship between music and visuals-
For example the relationship could be a paradox, ironic, amplifying, contracdicting or even illustrative.

4- The demands of the record label will include the need for lots of close ups of the artist and the artist mat develop motifs which recur across their work (a visual style).

5- There is a frequent reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6- There is often intertextual reference. This can reinforce and connote certain conventions of the music video or even emphasise a certain emotion as seen in another text (to films, TV programmes, other videos etc.)

The Male Gaze Theory- Laura Mulvey

‘In a world ordered by sexual imbalance, pleasure in looking has been spilt between active male and passive female”

Laura Mulvery is a female theorist who helped the shift the orientation of the film theory towards psychoanalytic work.

Theory-
Phallocentrism- was a theory of Freud which Mulvey incorparated into "Visual Pleasure and Narrative Cinema". She creates this idea generally with film and cinematography (but modernly can be connected to any media text) and how they are both adapted and structured from patriarchy. She is connected with exploring the representaion of women of image and film and the ‘Masculinization’ of the spectator’s position. The name male gaze implies the act of looking upon women as merely objects, and how some women can’t see anything wrong with this. Hollywood is significantly a good example of this as they use gender difference as a function of narrative. Mulvery views ‘scopophillia’ as active (actively looking upon women) males and narcisim as passive females. She calls this narcissism (in this context is being looked at/admired) as passive and developed through identification with the object- as women we see traits of the character we aspire to have. Mulvery believes this scopophillia (the pleasure of looking at another person as an object, subjectively a female) as in cinema as repression of exhibition onto the female performer.


She states that the spectator’s (audience) gaze is male in two senses:
1- The Gaze Without- in the direction of women as objects of desire (this is experienced by women also).
2- The Gaze Within- identification with the male protagonist (both genders aswell).

The first "look" refers to the camera as it records the actual events of the film. The second "look" describes the nearly voyeuristic act of the audience as one engages in watching the film itself. Lastly, the third "look" refers to the characters that interact with one another throughout the film. The main concept here is the voyersitic apspect of being looked at or looking.

Disney And It's Omniscient Monkey

For part of my homework my class was told to write a proposal of a cartoon Disney character to why the character should be the president of Disney. I think we were asked to study a cartoon character as it has been created for a purpose and could be based on some one real, for example If we chose a real person from Disney like Hannah Montana we couldn’t study their origin or why they were drawn and made exactly like that as they are real people.



Rafiki translated= Friend in Swahili


The character I chose was Rafiki, the baboon from The Lion King animation. I chose Rafiki as he portrays a character of goodness, with not even a single bad trait in his spiritual presence. I think Rafiki is esspecially important as is a guider to Simba, and is a dear friend to Mufasa. Rafiki is a friend to everyone and is never involved with the trouble that is central to the narrative, he is always seen either mourning or praying spiritually for good and being a friend for advice and comfort. He almost is like the God of the land and doesn’t talk much and when he does it is meaningful to other characters refers to himself in 3rd person. His Godly presence is created by his shamanistic practices or when he is often seen meditating and giving powerful advice to those in need. Rafiki is almost a shaman as they are intermediaries between the human and spirit world (where they can obtain certain answers) and are healers. Rafiki is also seen as a type of priest, as in The Lion King 2 he acts as the host for Kiara and Kovu’s wedding. Also in a deleted scene it revealed how he was the original narrator.


Rafiki provides a circular narrative in the film as he starts the narrative by presenting Simba to their land and all its inhabitants and ends the film presenting Simba and Nala‘s new born cub. This is significant as he almost brings all the animals together to present this valuable child to everyone, even though these animals don’t usually mingle with each other and stick to their own species. He also is the character who realises Simba is alive as he smells his scent in the air, this brings the narrative further as the animals and us as have hope for Simba. He then acts as a leader and guider to Simba by telling and comforting him how his fathers spirit is in him and will always live there creating him as a solemn being deveopling a calm and easy atmosphere. Rafiki also is the first animal allowed permission to see Simba, this creates him as symbolising someone of importance and significance as mother’s are very protective of their new born children. Although Rafiki is important to all the other characters, he is sometimes portrayed by others reactions to be quite crazy, for example when Simba is trying to work out who he is Rafiki is chanting "Asante sana, squash banana, we we nugu, mi mi apana". This phrase is Swahili for "Thank you very much, squash banana, you are a baboon, and I am not". This is ironic as when the characters are thinking he’s weird and a bit over the top he is a device used to make these scenes more humorous and light hearted and can be seen as very funny at times. This is where we see different sides to Rafiki as he doesn’t talk much or involves himself in any of the drama, but here we see that he can be funny as well which is desirable to the younger audience who are watching. Rafiki overall is the perfect character to represent Disney as he is loving, intelligent and spiritual. His qualities make him easy to love, and connect with as he provides harmony and simple guidelines for when we are in need. I think a lot of people who watch Disney have been through a loved one passing away, so his words to Simba of Mufasa are extremely invaluable and can be easily related by anyone in the audiences. I think someone who watches this film whether they are youthful or not interpret him in the same way as he cannot be seen as a burden to anyone. Even someone who is an atheist or who doesn’t believe in spiritual healing can still relate to his character and see how he is wholesome as he doesn’t push faith or his beliefs on any of the characters. Sorrow is created with this character as he is at solitude and is never seen with family of his own this makes us value him even more as we feel sympathy for this character. Although Rafiki presents morals and love, when Simba is in need he helps him fight the hyena’s, this could be seen as violence, but is done to save Simba’s life showing how much he really cares for him. In The Lion King two he is even referred too as “The omniscient monkey” as he taught Timon the philosophy of “Hukana Matata” meaning no worries in Swahili.


Rafiki’s appearance is the key feature that makes him who he is. He is portrayed as wise and old, with the knowledge he provides and his stick made from wood. He is a good character to be president as he Is at one with nature, and isn’t modernised by a detrimental culture. Rafiki here could show audiences how material goods are insignificant but family, friends and a happy life are. He passes valuable morals and kindness through to the audience and could be seen as human as he is from the monkey family (primate) which is the closest specie to us. Rafiki would provide a calming atmosphere to young children and would teach them knowledgeable entertainment. Rafiki is presented as African which is made clear by his Swahili accent and home in Africa. This is very important as Rafiki would represent a different culture which would be beneficial for Disney as there isn’t a variety of cultures in their films. Although this is true, even the characters in Aladdin and Mulan speak American and don’t have an accent. This isn’t good for a young audience as they are not learning about a different culture, who speaks different languages and this isn’t setting a good example. Rafiki is extremely colourful and would be interesting to present Disney with his bright yellow eyes, red and blue face and wild silvery hair.

I do believe that Rafiki should be the face of Disneyisation (transformation to resemble Disney’s company image) and would improve their image from the former allegations by Michael Moore. Disney allegedly cut all funding for the film Fahrenheit 9/11 because of political reasons and the company wanted to remain impartial during the election. Rafiki would improve the company's image as he is a sign of peace and friendship, but they would still be remaining impartial as he this character excepts everything and doesn’t favour a certain side, promoting free speech and an unbiased perspective.

Overall Rafiki in my view should be president of Disney as he is best character and is loved by everyone.

Further Developing For My Vinyl Package

This image above is the first version for my inside left panel I have created. As I am constantly referencing my music video in my productions, I took this image from our actual music video. I think it is effective in giving the audience a snippet of their lifestyle and music video, to get them interested. Although it's only an image of 3 of the band members I think it is significant in emphasising the bands passion for music and vinyl, which is why I have created their single into a vinyl package. This image was taken in SoundClash (renowned underground independent music store in Norwich) which sells mostly vinyl, which will hopefully the bring audiences love for this authentic format of music back. I wanted this image in my digital pack as it replica's what audience's will be doing when browsing for my record in particular in music stores. Sam, the trumpeter of 'Smaller Than You' is holding a Studio One' record, which were one of the first labels to contribute to the ska/reggae/dub and dancehall movement. I think this was significant for Sam to be holding this record as it establishes the bands influences and reinforces the genre. This panel also is the first I have tested our new logo on but looks unprofessional here, so far.


This image above, although, is too intricate and unstructured is more effective than the earlier versions i have altered. I like the montage effect of this cover, but I would definitely not use it as a front image. I think it's good in conveying, yet again, urban scenes, targeting their 16-25 audience demographic whilst, referencing the music video itself. I want to develop this so that the image is more cross-dissolved and merged into one all over, rather than only the right hand section. I think this image of Jasper, the bassist, is quite ironic. This is because the band are called 'Smaller Than You', which is significant in connoting youth by emphasising on the word 'smaller' establishing them as either younger or inferior, but contrasts with the rebellious image connoted here. This is significant in developing the idea that the youthful population in Britain are growing up too fast and are getting involved in crime, this package will hopefully attract this population and will give them other interests (skateboarding and music).I have wanted to market and promote our music video through my vinyl package, in order to draw attention for the audience to watch it. This entailed the skaters from the video, as well as the band members, the skateboarding and urban scenes all being on the package, referencing the music video. I think this will be extremely significant for the bands awareness as the audience will be able to establish the brand style and the band themselves, due to their generic signifiers, and, will hopefully get their target audience familiar with them. I also want to do this with my magazine advert, enabling all 3 of my productions to relate together in one package.

Magazine Advert:

Above is the a magazine poster for Less Than Jake's tour in Spain. I was influenced by this poster as it was effective in portraying a ska-punk band in a urban location. I really like the vivid landscape image of the whole band, with the lead singer being central. Although I didn't produce a poster, I think it is effective in promoting the band. I think the image of the band could have been made larger but like how the band are portrayed casually sitting down, instead of a forced photo shoot.

This is a final idea for my magazine advert. I used close ups of the band members faces to promote and make them familiar to their audience, helping their sales and popularity. It was fundamental for me to have images of them on their packaging as their a new band with new talent which needs to been seen in the music industry n order for them to succeed. I need to adjust the font to the brand style font I have been using throughout my productions to make the productions relate to one another and to keep the brand style constant. I produced two versions, one with font in the style of a fish eye lens and the other in normal. I think the fish eye lens of the font adds to the skateboarder effect of the band. Fish eye lens are primarily renowned for skateboarding videos as they add to the effectiveness and creativity of the jumps and democratic sport. The reason I have utilised urban scenes in all 3 of my productions, is so they relate and altogether become one product with different areas of interest and purpose. This enables the audience to look in the magazine advert, watch the video then, buy the product.

This is my first draft and idea for my magazine advert. I endeavoured integrating urban scenes and youth into this production and wanted it to appeal to a male audience of 16-24. I wanted the product to be eye catching and stand out. I think I need to work on the resolution and boldness of the image, as it comes across too intricate and complicated. I used the same font as my vinyl, to carry out a brand style which will hopefully allow the audience to be familiar with ‘Smaller Than You’ and their appearance. The use of brick was to carry on the style used throughout my video and digital pack. I manipulated the image of an urban scene for the background, and added new eye catching layers for advertisement and promotion of the band. I made the table in Photoshop and put in smaller images and snap shots from the music video and band to, yet again, reference the music video, making these products relate to become one package. As this advert will be distributed in Outline I wanted it to appeal to a youthful audience, as well as the genre. I made it size a5 on Photoshop Elements and found this size quite hard to achieve an uncluttered effect, as the size was so small. This first draft I have rejected due to the spelling error, cluttered effect and audience feedback. I have asked Ska and ‘Smaller Than You’ fans on their opinion on this and they said it was desirable enough for an audience, especially them. The people I asked said the one aspect they liked was how the actual product they would be buying was visible and eye catching.

New Digi Pack Ideas

Urban landscapes were important in my print productions as they are generic signifiers of the underground genre. This image above is the front cover of 'Sum 41- Underclass Hero' album. This is significant as 'Smaller Than You' are influenced by American Ska-punk/rock such as Sum 41 and Mad Caddies. This album cover is effective in amplifying and portraying the band in an urban landscape. The front and back panels of my vinyl were influenced by the dim and unglamorous graffiti backdrop of this cover. I think overall this image could be seen as portraying the band in a negative light with the conveyed signifiers of youth rebellion. This is ironic as most young Ska-punk bands portray themselves this way purposely as it's generic to the 'prototype' of the genre, and is developed to be humorous and appealing to their youthful audience. I think this production is significant in appealing to the bands youthful demographic with the appearance of the lead singer on the front, the location and post-production of the image (Photoshop).
I think the use of the bright pink for the font is effective and eye-catching to the audience, but could be leaning more to a female audience, which isn’t useful as my product is targeting predominantly a male audience. I really like cartoon sketched effect of the album title below the bands name, I think this is significant in portraying the music and genre as humorous and youthful (relating to the slap-stick comedy narrative in my video). I think the contrast is extremely effective and creates a threatening and unglamorous landscape full of dim shades and tones. Although the lead singer’s costume is hard to determine, his gelled up hair and black skinny jeans add to the grunge-punk dimension of their music and image.




This image is the front cover of the Artic Monkeys -'Whatever People Say I Am, That's What I'm Not' . This image influenced my earlier manipulations for my digital pack, but strongly inspired my image of the bassist from 'Smaller Than You', for one of my panels for my vinyl.
I think this Artic Monkey's album cover is extremely effective in establishing contemporary Britain and the unglamorous side of, drugs, rebellion and youth. I particularly think these message come across through mine as the young boy is looking directly to the audience and conveys a powerful rebellious side due to his stance, the smoking and the urban scene in the background. The black and white image is extremely effective and helps to connote an unglamorous and dingy lifestyle, as portrayed through the man on the cover. Although this is significant it wouldn't apply to my vinyl as I am producing it as eye -catching and vibrant as possible to reflect the upbeat genre. I also love the simplicity of the cover and wanted to achieve this on mine, but, as 'Smaller Than You' aren’t mainstream like the Artic Monkey's they needed as much promoting and marketing as possible to engage the audience. This is because this simplistic effect of the Artic Monkey's cover doesn't promote the band's image itself and isn't too engaging and eye-catching with the audience, which is what I wanted to endeavour.

This image above is my most recent manipulations for the inside left cover of my viynl.

This image is of Jasper who featured in my music video as a skateboarder and is also the bass guitarist of 'Smaller Than You'. I am either using this image of Jasper, the images below manipulated of Sam (the trumpeter) or the images manipulated of a skateboarder in my earlier drafts. The one I will choose will be used for my inside left panel and will consist or the bands logo and the record label/logo my group are producing. I manipulated this image by cropping it to a smaller size and changing the contrast, so it was much higher in contrast and colour. I then added a lens flare to enhance a large glow onto the picture, adding extra effect. I asked Jasper to stand in front of a brick wall to simplify the image, projecting him in front of a significant urban signifier. I asked him to wear a t-shirt and a black jumper and wanted to capture him smoking on camera. This would add to the urban effect of the music video and genre, and also emphasise youth, with the brick background reinforcing an urban environment. The bricks also connote a fragmented distorted image which relates with the front cover image of repeated and spilt up parts of one image.

Below, further experimentations:

Above are two manipulations of my digi pack's front cover. I want to integrate repeating images throughout my digi pack and experimented with this idea on Photoshop. I cut the picture up with the rectangular marquee tool and moved the images around to create a fragmented effect. I also experimented with the font again but felt these two images although are simple, tacky and unprofessional.

This image above is a final through for my front of my vinyl digi pack. I am creating a front panel, back panel, an inside panel and another panel displaying information, which also has a slip to hold the vinyl record. The layout will be that the front cover opens up to show both the image of Sam on the inside left and the information on the right panel. The back and right panel will contain the record in. This image I created on Photoshop and was a further manipulation of my other developments. I downloaded a specific font from Dafont.com, which I think relates to the image and style of the Ska punk band. This font integrates an authentic style with a youthful bold text font creating a punk style. I used the Eyedropper tool on Photoshop to get the colour of the skateboard to use for the font. I chose contrasting colours of a tepid blue and a pastel murky orange for the finishing font. Although this cover is quite simple I think it utilises the Ska genre well as it is bold and contrasting, attracting a youthful audience with the image of skateboarding, bright colours and an urban style.

The two pictures above of Sam from ‘Smaller Than You’ really emphasise the youth and style of the band. I wanted to you all members of the band but found it complicated to market them all so I went for the style of marketing their music video though this digi pack. I manipulated these two images above of Sam on Photoshop and change the contrast and burn parts to make it bolder and more attractive to the audience. I then added a lens flare to make the left side bright and manipulated added light to the image. The first image of Sam is my favourite as I manipulated hi top to be brighter to the yellow writing and his headphones stand out. I created his costume to fit the digi pack. I made him wear headphones which signifiers a modern youthful generation's style and also references music. I wanted him to wear a simple top and a long coat for the perfect costume of Ska and indie punk. I took other shots of Sam, but found this was the best.