Artist And Audience Research: Laura Marling

Production company: Virgin Records UK

Subsidiary label: Virgin Records merged in 2007 with Capitol Records to produce Capitol Music Group.


Audience Demographic:
Laura Marling's music is County folk Rock/ Alternative. I broused Marling's music myspace/.com/lauramarling and found the majority of her fans were young teenagers around 15 to young women around 26, and were mostly form opposite continents (America and England). Most comments were how influenced her music was by her and supportive feedback "Never stop making music Laura". I checked her audience's myspaces for age and interests and music and found that most of them make music themselves and are unsigned. This is probably as Marling was found on myspace and is a role model towards young artists. Also which i found interesting was that most of Laura's music is folk influenced (Neil young, Bob Dylan, Jeffery Lewis) and her fans interest in music is mostly Folk as well.

Distribution:
Her album doesn't appear in normal format, instead Marling displayed her music in a songbox she designed. Its a trinket box containing postcards, trinkets, stories and a concert ticket to her shows in March. The idea came from her studio owner who said how people are using music for wallpaper and listening on bad head phones on mp3s downloaded. " I wanted people to love music, I want people to treasure it, not just my songs, but treasure music"- Laura Marling (www.lauramarling.com). her debt album 'Alas I Cannot Swim) is produced by Noah And The whale main man Charlie Funk, and her first single "London Run" was released in a limited edition run by Way Out West (7").

Purchase: Music Stores and online stores like Amazon.com

Download: itunes- singles, albums and even music videos available for purchasing legally. Can download of myspace illegally as well.

Radio: Listen free on Last.Fm
She appeared on Russell brand Radio 2
BBC Radio 1 and BBC Radio 6 music
'Ghosts' appeared on Australia on the Radio station 'Triple J's Hottest 100 Of 2008' in 2009.

Television: Performed 'Ghosts' on 'The Late Show'
Song 'Crawled Out Of The Sea' appeared in the final episode of Skins series 3.


Music Videos: Marlings music also all feature promotional music videos. These can be found on www.lauramarling.com
www.youtube.com
itunes
Her videos reflect her msuic and are very cryptic and old fashioned.

Bibliography:
Itunes
Myspace.com
Rollingstone.com
lauramarling.com
BBc.com/music/artists
Virgin records
Wikipedia.org